FA18 Morgan MIS 204

Whether you are a new company or an established large corporation, Big data and social media can have big impacts on the engagements with your customers. Many benefits can be found by using the data found in your companies digit footprint. This footprint includes everything from day-to-day transactions to a mobile social media presence. Analyzing big data allows marketing departments strategic advantages when publishing print and online materials. This provides business with the ability to better make informed decisions to the needs and expectations of consumers. [1]   Other advantages include amplifying the businesses brand message and delivering that message to a targeted audience. This has allowed smaller business to compete with larger organizations that was once controlled by the amount of money throw at advertising. This has resulted in reduced marketing cost when the net doesn’t have to be throw as broadly as before. When companies have better customer engagement t...

Databases make doing business a lot easier. Sure you can create individual spreadsheets to keep track of customers and product inventories, but the benefits of using a database give business owners a central repository to quickly query when making business decisions. Forms and interfaces can be used in a transaction workflow with your customers. When transactions occur, sale people can quickly add or retrieve new and existing customers. As orders are taken, inventories can be adjusted, storage life can be monitored, and pricing maybe reflected upon. When developing the database it is useful to create tables that store only specific entity information. It doesn't make much sense to have a customer's order history in the same table as the customers contact information. Analyzing which data you will store in a table is also necessary. Customers want a simple process when creating their account with you. They also have to feel comfortably sharing their personal information with...